If you want to get better results from your website, which might include more traffic and higher search engine rankings, there are certain changes you should make. Google is constantly changing its algorithms for ranking sites. Readers and visitors also having changing preferences over time. That’s why it’s essential to stay current with the latest trends and make sure your website is up-to-date. The team at Unofficial has come up with the top three website updates that you should make right away.
Make Sure Your Website Is Mobile-Friendly
The way people are accessing the internet is rapidly changing. Until recently, the vast majority of internet users were on desktops or laptops. Now, more and more people are using smartphones and tablets to get online. In fact, recent statistics indicate that around 51% of searches on Google are now conducted using mobile devices. In addition to that, 80% of consumers now use mobile phones to shop. This has profound implications for the fields of content marketing and search engine optimization.
If your website is not mobile friendly, you will be excluding a large number of potential visitors and customers. A site that’s not mobile friendly greatly damages the user experience on your website.
For example, if someone visits your website on a mobile device, but has to zoom in to read the text, chances are they will leave your site for one easier to use.
Google now considers mobile-friendliness a factor for ranking websites. If your website is mobile friendly, it will rank it higher in the search result than a non-mobile friendly site. You can easily find out if your site is mobile friendly at Google’s Mobile-Friendly Test. You can also do your own test using a phone to see how your website appears and functions.
There are two basic ways to make your website mobile-friendly. You can either create a separate mobile website or you can use responsive design, which is equally accessible to people on all devices.
Having a mobile website was popular several years ago. The problem with a mobile website is it tends to “dumb down” a website. It doesn’t provide all the information as the full version of the website and often leaves visitors needing information they can’t find.
Having a responsive web design simply means that the website displays exactly the same information across all devices, but it formats the website it to read properly across all devices. This method provides a more natural user experience for your website visitor, and a familiar feel to your brand image.
Keep Your Website Updated
One of the simplest, yet most important, things you can do to get more visitors to your site and improve your search engine ranking is to update your site frequently. Outdated or stale content is one of the most common ways that websites fail when it comes to search engine optimization. You want to give your visitors a reason to return to your website frequently. A lack of recent content gives the search engines fewer results to crawl. The more content you have, the more visible you are to both visitors and search engines.
The easiest ways to keep visitors and the search engines happy is to add a blog to your site. You don’t have to blog everyday, but it is good to shoot for a couple blog posts a week. The blog posts should be informative to your visitors, but not full of industry jargon. Research the latest news and developments in your field, industry or niche and educate your visitors on the topic. Be sure to include images and videos in the posts to make them visually compelling.
Another easy thing to do is to update your photos on the site. Take a little time to add new images to your photo gallery, or change out the main image in the header of your website.
For example, if you work in lawn care, show images of yards taken in the season you are in. In the winter, maybe use images of leaf removal services instead of green yards. It is important to use the graphics on a website to show the website visitor what is relevant to the season.
Don’t forget, if you have a website agreement with us, you get a half hour of FREE updates every month. We’ll be happy to help you make these updates on your site.
Show You Are Social
Along with the popularity of mobile devices, the growth of social media has been one of the biggest developments of the last few years. Sites such as Facebook, Twitter, Pinterest, Instagram and others now get a huge amount of traffic. Being active on social media sites can be a powerful way to direct traffic to your own website. It’s important to connect your social media activities to your website. This helps you get more traffic and can also improve your search engine ranking.
You don’t have to be active on every single social media site. Almost everyone can benefit from a Facebook page and Twitter account. Beyond this, you should choose those sites that work best with your topic or business. For example, if you do business-to-business marketing, it’s important to be active on LinkedIn. If you have physical products, it can be helpful to use a site such as Pinterest or Instagram, where you can display photos.
Make sure you optimize your social media profiles. This includes a link to your website, a description of you or your business and a photograph. This personalizes your profile and makes people more inclined to find out more about you. Whenever you add content to your website, you can also post about it on social media. Announce your latest blog posts on Facebook and Twitter. Certain content, such as images and videos, can be used on both your website and social media pages.
There are many ways to engage your visitors using social media. Make sure you respond to questions or comments left by your social media followers. Use social media buttons on your website to encourage people to share your content. When utilized properly, your social media presence should work hand-in-hand with your website to get you more traffic, leads or customers.
That’s a wrap on our top 3 website updates you need to make! If you have questions, or would like help updating your website, please contact us.