Starting today, Facebook is rolling out is new “Reactions” feature. Instead of just the normal Like option, you’ll have the ability to show your reaction to the post in a few different ways including “Love,” “Haha,” “Wow,” “Sad” and “Angry.”

According to Facebook’s Mark Zuckerburg:

The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.

For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.

How to use the “Reaction” feature in Facebook

Ease of use was a high priority when Facebook began testing this new feature. To use the new feature, simply hold down the Like button on a mobile device or hover of the Like on a desktop computer.

via GIPHY

Why did Facebook integrate this new feature?

For years, users have requested a dislike button on Facebook, so that is part of it. However, there is a greater reason behind the new feature – data. From the start, the Like feature allowed Facebook to better understand content users wanted to see in your news feed. By giving users the opportunity to react to a post in different ways, the company can begin to track the nuances of user behaviors.

Once they better understand how the users react to post, they can begin to better analyze audience data and sell more targeted advertising to those users.

Will the Facebook Reaction feature change your business Facebook page?

Facebook ReactionFor now, no. Facebook hard at work gathering data and testing the new feature. In an interview with Slate, Facebook Product Manager Sammi Krug said,”Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sads” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.”

In the future, it could definitely alter how much interaction you get with your followers.  Additionally, it will allow Facebook advertisers a better idea of what their audiences are looking for.

The new reactions will show up within your insights panel, just as the likes data used to.

If you can’t see the new features yet, click here to see how to get it!Starting today, Facebook is rolling out is new “Reactions” feature. Instead of just the normal Like option, you’ll have the ability to show your reaction to the post in a few different ways including “Love,” “Haha,” “Wow,” “Sad” and “Angry.”

According to Facebook’s Mark Zuckerburg:

The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.

For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.

How to use the “Reaction” feature in Facebook

Ease of use was a high priority when Facebook began testing this new feature. To use the new feature, simply hold down the Like button on a mobile device or hover of the Like on a desktop computer.

via GIPHY

Why did Facebook integrate this new feature?

For years, users have requested a dislike button on Facebook, so that is part of it. However, there is a greater reason behind the new feature – data. From the start, the Like feature allowed Facebook to better understand content users wanted to see in your news feed. By giving users the opportunity to react to a post in different ways, the company can begin to track the nuances of user behaviors.

Once they better understand how the users react to post, they can begin to better analyze audience data and sell more targeted advertising to those users.

Will the Facebook Reaction feature change your business Facebook page?

Facebook ReactionFor now, no. Facebook hard at work gathering data and testing the new feature. In an interview with Slate, Facebook Product Manager Sammi Krug said,”Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sads” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.”

In the future, it could definitely alter how much interaction you get with your followers.  Additionally, it will allow Facebook advertisers a better idea of what their audiences are looking for.

The new reactions will show up within your insights panel, just as the likes data used to.

If you can’t see the new features yet, click here to see how to get it!