Thousands of new websites are developed every single day across the web. However, many of them fail to succeed, causing their owners to abandon them. Website underperformance leads to failure. This stems from the fact that several business owners don’t understand what it takes for a website to become successful.
Business professionals lack the experience a web developer in Memphis has to help them avoid some common mistakes that often lead to website failure. You can improve your website to realize increased sales, lower costs and better customer experience, among other benefits of having professional web design services. Here are just a few key ways to revamp your website for better performance and improved results.
Top 5 Ways a Web Developer Can Revamp Your Website for Better Performance
Define Your Business Goals and Objectives
Before you can hire a web developer in Memphis to tweak your site for improved performance, first define your business objectives. Align these objectives to those of your website. After all, the site is meant to help support your business in attaining its goals and objectives.
Your website should reflect your company’s defined goals and objectives. Use the SMART model to set your goals. A business goal should be specific, measurable, achievable, relevant and timely.
Based on this model, you can come up with strategic goals and objectives that point to your firm’s business goals. ‘To increase traffic by 20% in 1 year by promoting your website and creating high quality content’ is a typical SMART objective.
Define Your Website Taglines
A good website features high quality content that sells. Visuals, website design, videos, images, etc. are only meant to support your content to improve your site’s efficiency. Your business website should communicate what your company does, who you are and why your prospects or users should care about your brand.
A business website is your brand’s image online hence should reflect your company in entirety. Since users today are very busy, they don’t have time to read long posts. This is where your taglines come in. Make your taglines short and informative, delivering your company’s important messages.
All your taglines should be short, easy to remember, specific and consistent. Customer-centric taglines focus on what your customers want and needs. Let your customers know how your business can help solve their problems, why they should even care and what they stand to gain. Give your customers proof that your company delivers through reviews and customer feedback.
Improve User Experience on Your Site
HubSpot, an automation marketing service, carried out a study in which more than 75% of the respondents pointed out that ease of browsing a website to find information is the most critical factor to consider in website design. Develop easy-to-read content, ensure that critical information on your site is easy to find and make your site easy to use to achieve your objectives for improved business.
Take the guesses out of your users’ minds by giving them a better user experience browsing your website. You can attain this by ensuring that your site is highly usable. Navigating your website to find information should be easy.
Hire a company that offers affordable web design services to conduct a test aimed at finding usability issues on your site. You can opt for DIY test because it’s easy. Hire 5 users (prospective users; give them some incentive) to search for certain information on your site within a controlled (observed) environment.
They should act and think as a typical user browsing your site would, and take note of their behavior. Get feedback from the 5 users and use the data to determine any usability issues on your site. Improve on the issues found for better user experience.
Give Users Something Valuable then ask them to take an Action in Return
Don’t ask too much from your customers too early. Many sites fail because they’re too quick to ask users to ‘call’, ‘register’ or even ‘buy.’ Visitors might find it hard to take such actions, especially if takes a big step to realize such calls.
First offer your visitors something valuable before asking for anything. In social psychology, you motivate your users to engage and earn their trust by offering them something valuable first, based on the Reciprocity Principle.
For instance, users’ contact information is personal and valuable to them. Consider the value of a currency. Users can only give you their contact information if there’s something they stand to get in return. It’s not enough to say how good you are at what you do or how good your product is.
Prospective users want proof of your claims. Give a free consultation, sample or even a whitepaper. As a result, users get to trust you and take action, completing the exchange. Your valuable content can be exchanged for a user’s time, money or contact information, all geared towards successful business.
Craft Effective Calls to Action (CTAs)
Urge your site visitors to take action by creating effective CTAs. A good CTA can convert visitors to your site into one-time or returning customers. An effective CTA is well-worded and placed at the right places on the pages of your website. When compared to a ‘Contact Us’ link, a CTA converts many times more.
Your taglines and CTAs work together to enhance the confidence of your users, eliminating any concerns they have or risks. Using terms such as ‘no obligation’ and offering users ‘free trials’ have proven effective. An effective CTA creates a sense of urgency. This encourages your site visitors to take action immediately. CTAs should be positioned to stand out for better visibility. Use a particular color for CTAs only, indicating when and where a user is expected to take action.
By avoiding these common mistakes, a business or website owner can realize the full potential of his or her website. Unofficial can help revamp your website by offering you affordable web design services for improved lead capture, sales generation and ultimately, a highly competitive business model.