The importance of internet marketing in the world we live in today is astonishing; a good digital marketing strategy has become almost mandatory for any kind of business. The world seems to move faster every day, more connected, and users are getting more and more demanding.  During the last few years we have all witnessed how marketing has changed radically thanks to technology, Internet and company globalizations. E-commerce and digital content are creating trends in digital marketing and in the whole world scenario. So, in order for your business to work and not be left behind, you either need to learn every possible thing about internet marketing, or you need to contact experts on the field who can help you achieve your goals.

WHAT DIGITAL MARKETING CONSISTS OF

Designing a website for your business is the first step. Web Design is nowadays a fundamental stone of any company. It is the internet door to your business, but not just anything works. Your website can be either complex or more simple or minimalistic, but in any case, an attractive web design is very important for attracting potential clients. You need to put this important mission in expert hands. Another important thing that a digital marketing agency can offer and you will need is further maintenance of your site. After design, you have to make certain that your website stays current and safe, without the need of maintaining it yourself.

Now, you have your website, but no one is visiting it. Why? Well, having an amazing web design is great, but not necessarily enough. There’s this thing called SEO  that is of vital importance, and it’s another service that a digital marketing agency can provide you with. SEO stands for Search Engine Optimization, which basically means that your website will appear among the first options when someone performs a search that consists on some words that are related to your business specifically. And this has proven to be extremely important, since we are all aware of the importance that Google has nowadays. SEO positioning allows you to escalate some positions on Google results. It is known that SEO positioning can get complex, so that is why digital marketing agencies provide this service to you through the most experienced experts on the field. To choose your key words carefully is an important step, but SEO is about much more than that: you need to be careful not to lose positions when changing your web domain, you need to get a positive review from Google, and you have to improve the loading time and user experience. SEO requires performing modifications on your website and many other websites around the Internet for helping Google understand what your website is about. If done wrong, SEO can have a negative impact on your rankings, making your website fall out of the search results. If done well, SEO results in a lot of targeted traffic entering your website, which usually results in an important increase for your business, especially if you have a good website design. Despite this, there are some things you should know when you decide to hire this service. First, that it is an ongoing process: you can’t expect immediate results from a SEO strategy, since it takes time. Secondly, that none of the digital agencies that provide this service can guarantee that your website will rank among the top on search engines. Through some specific SEO rules, experts can definitely help you to improve your rankings and escalate positions, but there is no way to ensure that you will, for example, rank among the first three results, because it also depends on the search engine and what exactly it is looking for. And this is something that no one, except the search engine itself, knows for sure.

Another important aspect of internet marketing nowadays is definitely Social Media. The design of a social media strategy is extremely necessary. Unless you are very familiar with this, you should think about hiring a company that can create and handle your social media strategy and mingle with your customers. A digital marketing agency can also help you with this, since they usually have a specific Social Media team that has been working with utmost success since social networks were created. A standard social media strategy includes commenting on different places, sharing interesting content, and tweeting.

Finally, your internet marketing strategy needs to involve Digital Advertising; you have to continuously remind your customers that you’re still there, what you do and who you are. And even most important, you need to make sure that this information gets to the right people. That is what targeting is all about. With current technology, it’s not hard to get to the very specific niche that you are looking forward to get. A lot of people’s personal and business information is already out there anyway. What a targeted digital advertising expert will do is take this information in order to target your advertising to that specific people that you think as potential clients for your business. This fact has changed the whole advertising world upside down, since this level of specificity was very hard to imagine some years ago.

HOW TO START YOUR DIGITAL MARKETING STRATEGY

So, now that you know why it is that internet marketing is such an important aspect of your business, you should definitely think about putting this in expert hands and simply enjoy as you watch your business grow more and more every day. As said before, some of the results can be seen sooner than others, but the overall growth of your internet presence (and therefore of your whole business) is not under discussion: it will happen.

Unofficial is a good example of the kind of digital marketing agencies that we’ve been talking about during this post. Unofficial is a web design and digital marketing agency that is considered one of the best internet marketing company in Memphis. Unofficial has been providing digital marketing services for Memphis and surrounding areas since 2002 with great success. They offer Web Design, Search Engine Optimization (SEO), Search Engine Marketing and Social Media Management services.