Social media marketing or SMM, as it is commonly referred to, is a powerful way to conveniently create new leads and powerfully enhance your overall ROI. However, it could be quite difficult to wrap your head around a comprehensive strategy, mainly because there is seemingly a tremendous amount of them.

Being able to see through what works and what not isn’t something that you ought to be capable of. The truth is that in this field, it’s a lot of trying and a lot mistakes until you find the right path. This is what you need to consider. With this in mind, below you will find a few things to take into account when it comes to SMM.

Do Not Ignore Snapchat

Snapchat is a tremendous, 100-million user infinity pool of potential customers. Over 10 billion snaps are send every single day. This is something that you are obligated to capitalize on if you want to actively reach out to your customer base. By establishing your personalized Snap stories as well as convenient geo filters, you will be more capable of tapping into this tremendously infinite audience.

A comprehensive Geo filter is going to cost you as little as $5. This is a perfectly engaging and interactive tool to reach out to your audience and it is relatively cheap.

Snap stories, on the other hand, would allow you to show photos as well as videos who are following you on your social platform. It’s as easy as that.

Targeted Audiences on Facebook

We truly wanted to save the best for last but it can’t really wait. Facebook, for obvious reasons, is your go-to social media marketing platform. With billions of active users and a tremendously long average time spent on a per-day basis, it’s no wonder that this is the platform that the majority of people are actively willing to advertise on. Every corporation is present on Facebook and that’s for a good reason.

Now, Facebook has introduced the so called Ad Manager tool which is going to be particularly helpful, provided you take proper advantage of it. It is going to enable you to create specifically targeted audiences based on criteria that you input. This is the beauty of it as it would allow you to easily navigate your campaign as well as to control its budget.

Furthermore, there is the Facebook’s Life Events feature which is going to enable you to let people know about a significant change in your life by adding it conveniently to your timeline. So, for instance, if you want to capitalize on your current business, putting a status about it is a good idea. You can do so when you reach corporate milestones, release new product lines and others of the kind.

What is more, you can also target different people based on a variety of interesting factors, including recent behavior, relationship status, education level, interests, estimated income and a whole lot more. If you use these types of filters, you’d be able to comprehensively narrow down your overall audience to those who are actually interested in what you have to offer. Not only will this increase your overall ROI but it would proactively reduce the costs associated with your Facebook advertising.

Using Customized Hashtags

The intended use of hashtags is to enable people to find content based on different sets of categories. However, customized hashtags could be a very powerful way to get people interested in what you have to offer. What is more, it could be a trendy way of encouraging them to actively share your content. The best thing is that you can easily use the same hashtag throughout a range of different social media platforms.

Let us give you a quick example. Back in 2015, Marvel created an interesting, Halloween-themed hashtag called #MarvelHalloween. Hundreds of people started using this hashtag during Halloween alongside their own pictures in costumes of Marvel heroes. Not only is this a tremendous amount of absolutely free and high-value advertising for Marvel, but it’s also a particularly effective way to foster serious consumer engagement.

Google Posts

Even though this is something that we waited for quite a lot of time, Google Posts is already available for smaller companies. Their content is going to appear on the maps results and in the Google Search. This is actually huge when it comes to it.

Small businesses that use the GMB platform (Google My Business) would benefit significantly. You would be given the chance to write a text, add an event title or upload an image when you write your post. This is something quite interactive.

Now, it’s obvious that social media marketing in all of its beauty can foster serious results. However, most of them would require serious investment until they can reach the point of automation and organic growth without any further cash flow.

This is something that not all small business owners can afford. There is a cost-effective yet lengthier process which would enable you to achieve serious organic outreach and engage people who are actively looking for you and what you have to offer. Comprehensive SEO is by far the most effective manner of increasing your traffic and customer base without constantly funneling money towards it. Sure, there is a serious investment at first but once you get the results, all you have to do is sustain them and this is far cheaper than active SMM. Of course, the latter should be carried out systematically and in parallel and it could seriously complement your overall results. However, prioritizing the most effective option should be your go-to choice.

Relying on a professional is completely out of the question as there is no other way to achieve anything. DIY try-hard attempts are ineffective or they will take a tremendous amount of time, wasted resources and effort that you could have spent better on something else – keep this in mind.