There´s no denying the fact that marketing is an essential tool that largely determines the success of a business. In the digital era we live in, it is imperative for a business organization to maintain a strong online presence. A business can only stay afloat and keep in-front of the competition  if it has a business website that not only promotes its products and services but also provides a proper description of what it is and what it can offer its customers. 

However, a business can only stay ahead of the curve in the online scene if it utilizes the digital marketing service, SEO. SEO stands for Search Engine Optimization and it is single-handedly responsible for increasing and improving the visibility of a business site online.

Basically, if you want your business site to rank high in search engine results, it is necessary for you to apply proper SEO techniques. Reliable reports state that a business website can greatly improve its conversion rate if specific geographical regions are targeted. Now, the process of targeting specific geographical regions through SEO methods can be described as Local SEO.

According to reliable reports published by Google, over 90% of customers acquire their products and services from local business operations. The reports also states that more than 50% of the users that search for local stores use Google Maps to navigate their way to the stores and more than 75% of the consumers use location-based services to find their way.

There are several local SEO techniques you can apply to increase your chances of ranking high in the search engine results. You can improve your rankings by utilizing the geolocation feature, making your website responsive and optimized for smartphones/tablets, uploading relevant content, avoiding the excessive use of JavaScript, ensuring that your site is easily navigable, keeping the website design clean and simple, paying attention to your icons, and ensuring that your site loads extremely fast. 

So, the question arises—why should you choose Local SEO for your business?

There are numerous reasons why you should choose local search engine optimization for your business. 

  • Local SEO focuses on local products

Everyone is well aware of the fact that the internet has a wealth of knowledge. People all over the world rely on the internet for facts and information. In addition to that, people also use the internet and various search engines to search for numerous different products and services. The consumers use the internet to compare prices, products, which, in turn, helps them choose the product that best meets their requirements and needs. Now, how do search engines operate then? Search engines basically showcase products or services near you. 

  • Decline in the popularity of print media

Print media is almost extinct these days. People all over the world rely on their smartphones and technological devices to go about their businesses. And, since they are online round the clock, the only way for a business to make its mark is for it to maintain a strong online presence. If you want your marketing to get results, it is necessary for you to be where the potential customers are. It is imperative for any business organization to market its products and services online. With the application of proper local SEO techniques, the business organizations can enjoy similar benefits of advertising in print media.

  • Outstanding conversion rates

The primary objective of any marketing campaign is to attract and acquire more customers. Businesses invest millions on marketing campaigns to gain more customers, which, ultimately leads to greater profits. Now, online marketing basically encourages people to visit an online resource. Through Local SEO, a business site will be able to attract people in the local market.  Conversion will be a lot higher in comparison to non-local markets. Local SEO is all about attracting local people to use your products and services. 

Do you have questions about local search engine optimization?  Give Unofficial a call today to learn more!