Regardless of the type of business that you run, your website is an integral part which is used to engage with your audience and to attract new customers. Even if you have a simple storefront business, a lot of people are likely to find you on the Internet prior to walking through your door physically.

However, digital marketing and technology in general are subjects of constant alterations. As such, it is more important than ever to maintain your website updated and up to the highest standards. If you are planning to get your website abiding by the current best practices, below are a few things that you can take advantage of. Let’s have a look at the following tips and tricks.

Mobile is Key in 2018

For quite some time now, SEO experts as well as web designers have been definitively pushing mobile-friendly websites as priorities. This is mainly due to the fact that more and more people are accessing the Internet using their mobile devices such as smartphones and tablets, for example. We are currently stepping into a phase of web technologies where “mobile first” should become a main priority and approach.

This is particularly true for people who are relying on customers to find them using certain local searches on Google as well as other relevant search engines. Tis is mainly due to the fact that the customer is much likely to search for a local business through his mobile device.

When you are designing your website or when you are having it designed, make sure that you are using a theme or an approach which is responsive. You should always test the finished product on a range of different devices in order to ensure that everything is handled as per the highest standards.

Content – Add More!

Google is becoming a lot sneakier! One of the simplest and also the most effective methods of making your online presence a lot more dominant is to add more relevant content. Please, keep in mind that we do place the stress on relevancy. Your content needs to relate. In other words, people should discover what they are looking for in your website. This is something absolutely critical.

You should consider making a nice and informative blog. Regardless of the industry that you are working in, there is always something interesting that you can share. You can also make sure to update content which is already on your website and make it more current.


Learn to think visually. People don’t really like to read – they want to look. Make sure that your website is engaging and that it has the necessary amount of visuals.

Now, while there are quite a lot of different free stock photos that you can take advantage of, if you truly want to step out of the crowd, we would suggest that you take advantage of something professional. Hire a photograph or buy some genuine photos that only you’d be able to use. Furthermore, working with a UX/UI designer is also something to consider. He would be able to perfectly optimize your website in a way which will boast an awesome customer journey, leading to more conversions and sales.

Landing Pages Matter

A landing page is the page that the visitor will first land on as soon as he clicks on a link which leads directly to your website. Regardless of whether it’s from an ad, email, social media post or something else, the more you have, the better.

A quick example here includes pet-related business. It is highly advisable that you keep different landing pages for different animals. For instance, if you sell products for fish, cats, dogs and others of the kind, it would be best if you had separate landing pages for them.

The same can be applied to a range of different businesses as well.

Optimize Your Content

We talked about how you want to add more content but we didn’t mention its optimization. We believe that these are two separate efforts. First, you’d have to make sure that you content is 100% relevant and then you would want to make sure that it is optimized as per the most recent Google updates.

This is something absolutely critical and necessary if you want to stay relevant online. The best thing that you can do is to take advantage of the services of a professional company. Unofficial, is a full-stack digital marketing agency which is going to help you establish a dominating online presence – one which is going to ensure that you are able to stand on top of the competition and get the most off the internet traffic.

Working with an agency poses a lot of benefits. For once, you can rest assured that you wouldn’t have to go ahead and handle all this by yourself. This is definitely something important as you would be able to focus your productivity and energy towards the business itself and not towards its marketing.

At the same time, a professional and experienced agency is going to ensure that everything is handled as per the highest standards. Not only is the agency going to help you get ahead, it’s going to handle what usually is harder – to maintain your position.

You see, while advancing in your field and getting in front of your competitors is tough, remaining there is tougher. You have to keep in mind that your competition isn’t going to stand still, watching you take all the clients – no. It is going to increase its resources in an attempt to surpass you. This is where a good marketing agency makes the difference – it would be able to react in order to prevent issues of the kind.

Make sure to take a look at Unofficial – your reliable partner when it comes to growing your business.