The importance of digital marketing in the world we live in today cannot be compared to any other past media. A good digital marketing strategy has become mandatory for most businesses. During the last few years we have all witnessed how digital marketing has changed thanks to advancements in technology. E-commerce and digital media are creating trends in online marketing. So, in order for your business to work and not be left behind, your business should be where everyone is looking.


Designing a website for your business is the first step in digital marketing. Web Design is the cornerstone of any company. It is the digital door to your business. Your website can be either complex or more simple, but in any case, a professional looking website is very important for attracting potential clients. You also have to make certain that your website stays current and safe, without the need of maintaining it yourself.

Now, you have your website, but no one is visiting it. Why? Well, having an amazing web design is great, but not necessarily enough. There’s this thing called Search Engine Optimization that is VERY important, and it’s another service that Unofficial can provide you with. SEO positioning allows you to move your website to the top in Google results. SEO positioning can get very complex, so that is why Unofficial provides this service to you through the most experienced experts in the field. Choosing your keywords is an important step, but SEO is about much more than that: you need to be careful not to lose your rankings when changing your web domain, you have to improve the loading time, you have to make sure the website works properly on a mobile device and overall user experience. Search Engine Optimization requires performing modifications on your website and many other websites around the Internet for helping Google understand what your website is about. If done well, Search Engine Optimization can result in a lot of targeted traffic entering your website, which usually results in an important increase for your business.

There are some things you should know when you decide to hire an SEO Service. First, that it is an ongoing process: you can’t expect immediate results from a SEO strategy, since it takes time. Secondly, that none of the digital agencies that provide this service can guarantee that your website will rank among the top on search engines. Through some specific SEO rules, experts can definitely help you to improve your rankings and escalate positions, but there is no way to ensure that you will, for example, rank among the first three results, because it also depends on the search engine and what exactly it is looking for. And this is something that no one, except the search engine itself, knows for sure.

Lastly, your internet marketing strategy needs to involve Digital Advertising; you have to continuously remind your customers that you’re still there, what you do and who you are. And even most important, you need to make sure that this information gets to the right people. That is what targeting is all about. With current technology, it’s not hard to get to the very specific niche that you are looking forward to get. A lot of people’s personal and business information is already out there anyway. What a targeted digital advertising expert will do is take this information in order to target your advertising to that specific people that you think as potential clients for your business. This fact has changed the whole advertising world upside down, since this level of specificity was very hard to imagine some years ago.