In the digital era we live in, it is imperative for any business to attain and maintain a prominent online presence. Most of the consumers these days seek for products and services online. And if they fail to locate your business on the search engine results, they will turn their attention to your competitors.
If you want to attract visitors and drive web traffic to your site, it is essential for you to apply various SEO techniques. It is next to impossible to attract visitors without the application of proper SEO methods. Now, many business owners, in a bid to save money, prefer to apply SEO techniques themselves. However, there is a massive difference between applying SEO techniques yourself and hiring the services of an SEO expert to do so.
There are multiple tell-tale signs when a business should consider the services of an SEO company. Let´s discuss some of these signs. Your business needs an SEO company when and if;
- Your website doesn´t rank high on search engine results
Search engine giant, Google, is the highest-trafficked website in the world. Even getting a small fraction of Google´s traffic can prove to be significant for your website. If your website doesn´t rank high on search engine results, your customers will not be able to locate your business and thus, you end up missing out on large potential sales and profits. If you don´t devote enough resources to SEO, your website rank will continue dropping unless drastic measures are taken. An SEO company can help your business website climb back up the ranks with improved SEO work.
- You don´t understand the complexities of SEO
The world of SEO is nuanced and complex. In order to apply the correct SEO techniques, one needs to stay updated at all times since the rules are always changing. Many search engine giants uniformly roll out updates to its search algorithms. Thus, your website can experience dips in website traffic if it isn´t updated with the latest SEO techniques. However, if you hire the services of an expert SEO company, you will know what changes to make and when. They will be able to track the updates and guide you. That, in turn, will help you improve your SEO score and thus, enable you to rank higher.
- Has your site been penalized?
Getting shamed by the Google bot is embarrassing, to say the least. A penalty can play an atrocious role in hurting your web traffic and search rankings. That, in turn, can largely affect your business and hurt your profit margins. That´s why it is essential for you to know the SEO rules and play by them. Regrettably, even the most ethical and morally astute owners can be slapped with a penalty. It is super easy to make mistakes, and they could end up costing you big. If you don’t want the penalty to be the cause behind the end of your business, you should hire the services of an SEO company to minimize the damages.
- You think SEO just relies on quality content
Of course, it is essential for you to produce quality content to rank high in search engine results, but that isn´t all that is needed. You shouldn´t be under the false impression that SEO just relies on quality content. A successful SEO strategy commonly comprises of three key elements: on-page optimization, off-page optimization, and technical optimization. Now, if you are not aware of these components and don´t possess the knowledge or skills to do all three, it is high time you get an SEO expert on board.
- You cannot or don´t make SEO priority
According to reliable reports, more than 70% of marketers regard SEO as a top marketing priority for their organization. This tells us that these marketers prioritize SEO over content distribution and blog content. Hence, if you want to stay ahead of the curve and remain competitive, it is of paramount importance for you to make SEO a priority as well. Now, if you are like most business owners, you may not have the time to do the balancing act that SEO requires. If this sounds familiar, it would serve you better to hire the services of an SEO company that handles this essential aspect.
- Your business isn´t “local” yet
In the digital era we live in, the consumers don´t look up business services in their phone books. They search for local businesses online. Now, if you want the customers in your neighborhood to know that your business operates in their neighborhood, it is essential for you to understand local SEO and how it works. Although the fundamentals of both the general SEO and local SEO are similar for the most part, there´s more to understand and implement when dealing with local SEO. Now, if you don´t have time to spare and have trouble keeping up with the details, you should prioritize hiring the services of an expert SEO company.
- Your keywords aren´t effective
Hitting the right keywords is essential for outranking your competitors and attracting your target audience. Of course, you would want your future, potential customers to find what you´re selling, right? Although there are numerous free keyword research tools that can help you identify relevant keywords, you will only be able to stay truly competitive by using robust, paid tools that can help you find lucrative, high-value keywords. Regrettably, the best tools in the market come with a hefty price tag. Fortunately, your SEO expert/company will already have access to these useful tools.
- You are not seeing positive results
If you are putting in the work and effort but not seeing positive results, it is definitely time to invest in an SEO company. The rules of SEO change constantly and if you are not updated with these changes, your site will experience reduced online exposure and decreased traffic. Now, instead of spinning your wheels and getting nowhere fast, enlist the help of expert SEO services.